We’ve been getting our Spielberg on here at LEWIS, creating a promotional film for our client XCP. Working alongside Greenroom Films, the piece was directed by Jon Stevens and shot by David Lee.
It features XCP brand ambassador Edd China - presenter, mechanic, motor specialist and inventor and probably best known from Discovery Channel’s ‘Wheeler Dealers’. The film was created to promote a range of XCP’s products which are ‘exceptional’ at loosening, lubricating and cleaning.
Alongside the full 90 second film we also created a 30 second TV edit and shorter cut down version for use across social media.
To say that the prop list was extensive would be an exceptional understatement. We managed to squeeze in pretty much every vehicle imaginable, from a microlight (which we flew there and back), to an Aston Martin, to a professional Honda racing bike. Plus it's not every day you get to go back to the future in an actual DeLoreon.
We’re delighted with the result, as is our client, and we can’t wait for it to rev onto TV screens soon. Check it out for yourself!