Top social media trends for 2018.
It’s time to gaze into our crystal ball and take a look at what’s on the horizon for social media in 2018.
The disappearance of organic reach
With 2017 seeing many changes in algorithms it’s becoming increasingly difficult to see content from pages that you follow. With Facebook, Twitter and Instagram all claiming to cater content to individual’s preferences, rather than show content in time order, it’s becoming harder for brands to make appearances on feeds without using paid advertising.
Brands can now use targeted paid advertising to ensure their content is reaching their audience effectively, rather than hoping their content is pushing through the noise.
Growth of short-lived content
With more and more people using Snapchat and Instagram stories, brands cannot ignore the growth in popularity of disappearing content. Although it may seem counterproductive to spend time on ephemeral content, it is more authentic and provides great engagement with younger generations.
Moreover, with Instagrams algorithm change, stories provide an opportunity to always be at the top of user’s feeds. As reported in our December social media roundup, Instagram have also recently introduced a feature where stories can be saved as highlights on your profile, therefore although the story disappears from feeds, it can still appear on your page.
The video takeover
2017 was the year of the video, so although this isn’t a new trend, it is predicted that video will be the favoured form of content in 2018. In this technological world, people want information instantly, and with attention spans becoming shorter and shorter, videos are needed to catch attention before something else does.
Augmented reality is becoming increasingly popular, and after the new iPhone 8 and iPhone X were released with augmented reality experiences, AR cannot be overlooked. With the popularity of Snapchat filters, it is looking increasingly likely that the presence of AR on social media will only increase, with brands using AR to provide an immersive experience for customers.
We’ll be keeping an eye on these trends, and as always, reporting on any monthly updates you need to know.