January social media update.
Another month has passed, and I think everyone deserves a pat on the back for surviving what felt like the longest month ever! A new month means one thing - our monthly social media roundup, so lets take a look at what went down in January.
The biggest social media announcement of the month must go to Facebook and their news feed changes. In a rather lengthy post, Mark Zuckerberg explained that following negative feedback on public content, Facebook will be changing the news feed to have “more meaningful interactions”. Facebook users will now see fewer posts from public pages (businesses, brands and the media), and in replacement will see more posts from friends, family and groups that contain “personal moments that lead us to connect more with each other”, something which Mark Zuckerberg has reiterated after announcing their quarterly results. This is in hope of creating services that “aren’t just fun to use, but also good for people’s well-being”. In a nutshell, you’ll see more of your school friends’ babies and less ‘do this quiz and we’ll guess your age’.
So, what does this mean for publishers? Well, their posts will very quickly see a drop in reach, as users news feeds will be showing less public content. The only public posts pushing through will be ones that “encourage meaningful interactions between people”, for example, any fan pages on TV shows or sports teams. I’m sure this made anyone in social media panic (I did), but with organic reach on Facebook being in decline for years, it’s not as big a deal as it may seem. Although it’s unclear how everything will play out, the only way to fight through the new algorithm is to create “meaningful content” that encourages people to connect with each other.
However, any spam content will still be pushed out of news feeds, with Facebook creating a machine learning model that can detect ‘engagement bait’. Therefore, any posts asking to tag friends, comment with a specific answer or react with a certain reaction will be devalued.
We’ll see how this one rolls out, and we’ll be sure to keep you up to date on any updates on this newsfeed change. But let’s not put all our eggs in one basket, there’s plenty other platforms out there!
After reports that GIFs were being tested on stories, Instagram have rolled this feature out among users. When editing a story, users will be able to select the GIF function and search for a number of animations to bring their content to life.
Moreover, it has been reported by users in Japan that a new ‘text only’ feature has been added to the platform, to encourage users to share text-based content on their stories. Alongside this feature, five new fonts are being trialled among certain users for story content.
Finally, some users have reported that Instagram is now giving notifications when someone takes a screenshot of your story. After screenshotting another users story, users have received a warning pop up claiming “story screenshot notification – the next time you take a screenshot of a story, the person who posted it will be notified”.
Things seem to have been pretty quiet across the other platforms this month - looks like the big announcement from Facebook HQ has taken the limelight!