Digital virtuosity.

Every year, the Edinburgh International Festival brings the world’s best performers, writers, directors, choreographers, composers and not to mention, audiences, to our beautiful city.

This year sees the 70th anniversary of this incredible event and we’re extremely proud to have designed and built a website which celebrates this amazing milestone. The site tells the story of the event from its conception, showcasing some of the many highlights using incredible content collected since 1947.

The team at the International Festival asked us to create a site which brought together their past, present and future as a series of fascinating and little-known stories, footage and unique perspectives, spanning the decades from people within the Festival City and around the world.

Some of the fascinating stories told in the site include:

  • The night, according to folklore, when the idea for the International Festival was first conceived by Rudolf Bing and soprano Audrey Mildmay who were strolling down Princes Street after attending an opera and Edinburgh Castle came into view, bathed in moonlight.

  • How the Scottish public responded to the plans for the creation of the International Festival by donating coal rations to light up the castle, opening homes to accommodate travelling artists and audiences, cooking 2,500 meals a day in the Festival Club, and decorating streets with flowers and flags.

  • How the International Festival out-fringed the Fringe in 1960 with Beyond the Fringe by Jonathan Miller, Dudley Moore, Alan Bennett and Peter Cook.

Our insanely talented Design and Technical teams created something completely unique, engaging and worthy of the world-class event that is the Edinburgh International Festival. And, working together with Liz Holt Copywriter, we developed content for the site that helped to bring 70 years of celebration to life. 

So take your seat, dim the lights and prepare to be amazed…