Branding development
First we will take time to listen to and understand your business and its organisational culture, stakeholder perception and strategic vision. We will then work with you to create an overall brand ‘identity’ and brand strategy which encompasses the following:
- Brand mark or logo with a clearly defined hierarchy for a strapline if required
- Colour controls – PMS, CMYK, RGB and hexadecimal values for every element of reproduction
- Typefaces for both print and digital applications – aligned to legibility guidelines
- Tone of voice – developing a language which clearly and consistently defines the organisational personality
- Image control – a clear structure for image usage including photography and illustrative media
- Templates for key documents.
Once the brand has been defined, we will create a set of clear guidelines which will enable your staff and/or partners to understand and apply the brand across any application.
Brands, like organisations, continue to evolve, and we can provide further support in helping you develop your branding strategy into the future.