LEWIS Newsletter - ISSUE 03

ZOOMING IN/
UNDER THE SPOTLIGHT/
EYE ON THE BALL/
AN INSIDE VIEW/

LEWIS snaps happy for photography experiment

High Dynamic Range (HDR) Photography, for those
who've not heard of it, is the process of creating detailed images with often eerily vivid results. Four members of the LEWIS team were challenged to create images using this HDR technique. So, how did they fare? See the results on our website, pick your favourite and download
it to your desktop.

	ZOOMING IN

The latest LEWIS digital showpiece

LEWIS has redeveloped the existing website of their client, Sharkey Group, to create a flash-based site that addresses the primary business concerns of this construction specialist's existing and potential customers in a completely new way.

New client

LEWIS is now working with the Leith Agency to build a microsite for Business Gateway following a three-way competitive pitch.

Figuring it out

Our graphics team think there's more to annual reports than just figures. But don't just take their word for it! See some of the great results they've delivered for our clients.

New staff

The LEWIS family continues to grow with a new member added to the account management team and a digital designer for the creative team.

		read the full story

		go to our online gallery

		see their profiles

A night at the races

The LEWIS thoroughbreds enjoyed a VIP evening of food, wine, betting and song at Musselburgh Racecourse for our 2009 mid-year event. Go to our website to see the photos from this
fun-filled evening.

see the photos


	UNDER THE SPOTLIGHT

How refreshing - the Clipper rebrand

It might be the nation's favourite drink but what did our expert team of marketing strategists and designers at LEWIS think of Clipper Tea's recent rebrand?

Picture this - Surface View

Surface View creates bespoke prints, murals and blinds for their clients from a vast image collection. Find out what our digital account managers thought of the company's website and see their favourite products.


	EYE ON THE BALL

Advertising that moves you

Living in this multi-sensory era there is plenty to distract the mind. So what is the latest technique to succeed at grabbing the attention of audiences? Senior Account Manager, Kirsty Johnston, discovers how some brands are using new forms of animation to move us.


	AN INSIDE VIEW


Ten top analytics tips

1	Select an analytics package that's right for you. Make sure that you select an analytics package that suits your requirements as a business.

2	Set Your KPIs Analytics packages can provide masses of data. To avoid drowning in it, ensure that what you extract from analytics is aligned to your overall business KPIs.

3	Improve your site's content The key to getting the most out of your analytics package is being able to apply actions on your site as a result of the data.

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Lewis Design Ltd. Registered in Scotland No. 59075, Lewis Multimedia (2000) Ltd.
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LEWIS is an innovative creative consultancy that specialises in delivering tailor made integrated communication solutions for all of our clients through our expertise in the areas of web, print, brand development, e-marketing and motion graphics.

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