17 / 11 / 2011
Author: Milo McLaughlin
1. Check and double check
As a copywriter, I have sleepless nights about glaring spelling or grammar errors. I know it’s sad, but there is nothing worse than that horrible sinking feeling of seeing an expensive print ad ruined unnecessarily by a rogue apostrophe.
It can be easily avoided though, by checking finished copy over thoroughly first time. Take a break to clear your head and return
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