let your voice be heard
The term e-marketing covers a range of online communication methods, each with their own best uses and benefits. All e-marketing techniques can be easily tailored to suit specific audiences and are fully measurable against set objectives. The most successful digital campaigns will include a number of e-marketing techniques to cover a wide variety of audience preferences and likely touch points, all directing to a central area (i.e. a website or campaign landing page).
Some of the most popular methods of e-marketing are:
email marketing
A flexible, one-to-one communication vehicle which can allow for a promotional message, newsletter or latest update to be delivered directly to a targeted data list. Emails can be easily tailored to reflect user content preferences and optimised to display personalised data. User interactions can be tracked at each stage of the process from the point of initial open, through the entire website journey.
banner advertising
In terms of presence and the potential for control and measurement, banner advertising is often seen as one of the most valuable forms of online promotional marketing. Using strategic planning methods, niche web audiences can be targeted and their interactions instantly driven to a dedicated web space to promote the product or service in more depth. Perhaps the greatest appeal of banner advertising its allowance for flexibility – you can place ads of any size, make them animated, expandable or even contain video or sound.
desktop alerts
A rapidly growing communications tool to allow users to receive broadcasts delivering branded news updates to their desktop or mobile handheld device. The application can be designed to deliver through a simple news ticker style or a rich media experience. Desktop alerts can provide a great alternative for users who would rather receive instant updates, which they can control, rather than email messages or postal mailings.
mobile marketing
The sophistication of technology and ever increasing use of mobile phones as business tools means that many people now prefer to receive communications through SMS/MMS messaging. Mobile marketing techniques allow for messages to be sent quickly and easily to these audience groups. Messages can include text, rich media content and even WAP links to view mobile enabled web content.
affiliate marketing
Affiliate marketing allows two or more organisations to become online advocates for each other through joint promotion or campaign initiatives. Done appropriately it benefits each business by association and widens the scope of the campaign’s online presence and exposure to web audiences.