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avery dennison photography
A complex and technically demanding set of images designed to integrate within a direct mail and emarketing campaign to promote a unique system of interchangable 'graphics' which can be quickly applied to haulage fleets . Detailed photographic direction was required to photograph the truck, retouch in the graphics and then superimpose the vehicle into city-based, static locations as well as on the motorway at night.
Photography by John Quinn