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stewarts turf dm and leaflet
The LEWIS graphics team created direct mail and promotional leaflets on behalf of their client, Stewartsturf, one of the main suppliers of premium turf products to greenkeepers, groundsmen, landscapers and gardeners across the UK.
The direct mail piece, in the form of a postcard, was sent to approximately 1300 sports grounds and golf courses to promote Stewartsturf’s new range of sports turf available. The main image of a sports field incorporated digital personalisation allowing the recipient’s name to appear as if it was mown into the lawn and was accompanied by the strapline ‘Our turf’s got your name on it’.
The lawn guide leaflet, intended for members of the public and landscapers, acted as a handy step-by-step, fully illustrated, ground preparation and turf laying guide with an added lawn care calendar. The leaflet was first published last summer as has proved to be very popular with both serious gardening enthusiasts and contractors. The client has now taken delivery of a new printing of 10,000 leaflets.