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tullis russell euro 08 wall chart
Following on from the World Cup 2002, 2006 and Euro Championship 2004 Tullis Russell commissioned LEWIS to create a new wallchart to promote Gemini and TruCard Board throughout the Euro 2008 tournament in Switzerland and Austria. The complete presentation combines an A1 wallchart with two teamsheets all contained within a sleeve reproduced in English, German and Spanish translations.
the brief
TruCard and Gemini SBS boards are a specialist range of high quality boards which combines the highest quality print surface with class leading paper engineering properties. The client briefed LEWIS to design a promotional piece for the European-wide print market which would display all these elements in a form that had real visual impact.
our idea
The wallchart combines full colour printing, spot UV lamination techniques with a complex range of finishing techniques - cut outs, folding and glueing in a form which is interactive with the teams being moved through the rounds on the wallchart as the tournament progresses. The strength of the imagery and design allows the different range of gloss, matt, single and double sided surfaces as well as recycled Gemini qualities to be shown.
the outcome
From kick off in June the wallcharts go on display in printers and paper merchants throughout Europe providing Tullis Russell with a high profile marketing platform being the centre of attention for football fans for a full month. You can also be sure that there will be a few wallcharts that make it to the bedroom walls of boys of all ages!